Giana Allen, MA is a pioneer in the field of psychology of design. A builder, furniture designer, decorator, world traveler, writer, and lecturer, she seamlessly blends her expertise in psychology, and design to create a unique approach to imaginative living and working spaces.
After years of collaboration as the creative developer launching a multi-million dollar sporting club, Allen was inspired to venture off on her own creating Giana Allen Design. In the last four years has built designed and furnished million dollar plus estates which have sometimes sold in just days of hitting the market. Her creative focus helped to birth an upscale furniture and lighting line now being sold exclusively at Giana Allen Home in addition to the collection of antiques and collectables from her world travels. Allen's homes, have reached the readers of such magazines as Robb Report, Luxe Magazine, Freshhome, Palm Beach Illustrated as well as appearences on NBC’s Open House.
In addition to her building and design work she works as a consultant for both companies and entrepreneurs in working in depth with the owners helping them to clearly focus on their vision. Allen believes that people have the ability to shift themselves from what they think they are to what they know their true selves to be. She guides her clients to recognize their life’s purpose and dream, ultimately transforming their vision into a physical reality. Her work not only transforms the lives of her clients but streamlines their vision to profit financially in fine tuning what they are truly creating for themselves and their clients.
Giana has worked closely in the development of Pinecreek Sporting Club, an exclusive multi-million dollar private shooting club located within an hour from Palm Beach, Florida read more
As a shooter, angler and conceptual designer, Allen was passionate about creating a world with developer Myers and his team where people could have access to a retreat for shooting and resort living. ﾠPinecreek’s concept was conceived around a campfire one evening, after a day of shooting, in an effort to come up with a way to develop 5,000 acres in the middle of Southern Florida.
It was decided to take 2500 acres for shooting as well as developing a clubhouse, spa, stables, a gold level clay course, andﾠcreate exclusive membership allowing these members to build their own estates.
It could not help but be a “win.”
When the country’s economic crisis hit, Myers was launching this venture within the same weeks of the collapse. ﾠIronically, the interested buyers not only were sold on the price and concept but also on the homes built for them. Giana Allen Design immediately started to design, build, and furnish the estates with the increased momentum and interest of the development.ﾠ Her homes sold in days. ﾠAll materials, drawing, electrical direction and architectural design came from Allen in order to create the feeling and aesthetic that she had envisioned around the campfire.ﾠ Allen was most confident that building and furnishing within such strict budget requirements would create a price point such that the clients could appreciate (during a time of economic freeze in spending) because the savings were passed on to the buyer without compromising style and luxury.
“Design and budget never have to compromised when Allen is working on commercial projects.” she boasts.
Allen’s homes have been featured in countless magazines around the world.ﾠ Giana Allen Design created an exclusive furniture and lighting line in this venture in an effort to establish a seamless look that complimented the estates she was building.ﾠ The furniture is now sold throughout the country.
Pinecreek was one of the three most successful private clubs that have been launched in the last seven years. Both cabins and estates have nearly sold out.ﾠAllen is proud to have been part of such an extraordinary team.ﾠAllen is currently working with clients nationwide and is happily working on a book while building a home of her own.
At the same time, we possess those defensive parts that we have built up over the years in order to survive the worlds we live in. Each limiting thought and behavior was developed in order to keep the world safe. The problem is they often stick with us beyond their usefulness. As adults we often think that these parts are now who we are. But these parts of ourselves show up in ways where we often do not have words, they are conversations within ourselves. They might even be physical sensations that we don’t know how to interpret. Often, we are unaware that these our navigators, and our authentic self remains hidden.
We can use psychology of design to recognize our inner voices, to decide which ones we developed as a form of , to choose the voice that will guide us to be all that we can be as a person in our lifetime.
Space and physical objects are our tools and our wisdom is our voice.
WHAT IS PSYCHOLOGY OF DESIGN?
As a pioneer in this field of Psychology of Design Giana believes that our living space is the canvas upon which we paint our life’s landscape.
Our life’s purpose truly is using physical space to render what our life looks like on the outside to reflect who we are on the inside.
Psychology of Design is a transformational process employing the elements of space and design toward an emotional realization of our authentic selves in our living space.
Having the ability to interpret our inner voices when we are creating space is an avenue to access our inner beliefs and understandings about ourselves. Using design as a process to hear our dreams, our doubts, and fears can be a tool to unleash the authentic self that is our genuine mode of self-expression.
Space is a tool to create.
If we are able to better navigate our voices within us we can unleash the parts of our beings that express who we are. We then can interpret “who we are” through the physical items that surround us. Whether we need to get rid of something or have an inexplicable desire to attain an object, we must access the blockages within us that limit us from moving forward in our process as artistic designers.
Psychology of Design makes use of our feelings and beliefs to navigate our decision-making. By carefully listening, we slow down the process of decision, while, at the same time, we increase the speed of efficacy as to how we live our life… our hearts desire and purpose.
As sentient beings, we have authentic selves that can act as artistic creators.
“The outdoors is simply a passion of mine whether it is fly-fishing, bird shooting, mountain climbing or trekking to the hidden corners of unknown countries. My lenses and camera are always close at my side in the field, as the natural world of colors and movement are best displayed in our world, not created by man. I have never been sure if the reason I am so passionate about sporting or photography is because of the activity itself or it is the place that I find the most inner piece. Regardless, the opportunity to capture color and moments in a lens and introduce it to one who may not know such parts of the world exist is not only an opportunity, but a passion.”
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GIANA ALLEN DESIGN LLC
1799 MARIETTA BLVD NW
ATLANTA GA 30318
305 873 3346
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